Who We Are
At Dirt Rooster Bicycles, we're more than a business; we're a community of devoted mountain biking enthusiasts driven by a lifelong passion for bikes. Our employee-owned venture boasts over six decades of collective expertise in the world of cycling, with a specific emphasis on the thrills of mountain biking. We've discovered that bicycles have the remarkable power to transform lives through adventure, unity, and service, and we've channeled this energy into creating a positive and safe space.
We take a hands-on approach to every aspect of our business, from custom bike builds to hosting mountain biking events that bring our community closer together. Our mission is to spread the exhilaration of mountain biking far and wide, and we pride ourselves on not just selling bikes but also being a socially and environmentally responsible force for good, embracing inclusivity and sustainability every step of the way.